Beginner’s Guide to Internet Marketing
If you’re only just starting to dip your toe into the wide world of internet marketing, it can be confusing because of the wealth of information out there.
Terms such as SEO, PPC and social media marketing may be familiar to those who’ve experienced them, but if you’re new to it all, the jargon can be confusing.
Here’s a beginner’s guide to internet marketing with everything you need to know to get started.
Search Engine Optimization – usually referred to as SEO – is a way of getting a website seen by the maximum audience possible.
SEO techniques involve placing strategic words and key phrases into a site, accompanied by meaningful quality content, that pushes it up the rankings in search engines. So, in other words, when a client types a certain phrase into Google, Yahoo or other search engines, your site ranks close to the top.
This isn’t as easy as it may sound because if you simply cram your site full of keywords you can be penalized, and the search engines may disregard your site as spam. It therefore requires experience and expertise to get the balance perfectly right.
Pay Per Click – also referred to as PPC – involves a certain outlay but if you know what you’re doing, you’ll get a good reward in return.
Unlike SEO where it’s just about increasing your organic reach, Pay Per Click allows you to specify certain keywords that you’d like your ad to pop up for. If the customer then goes on to click on your ad, you’ll be charged a small sum.
This isn’t a strategy that you can implement without expert help because if it’s not correctly targeted you could end up spending a lot of money for little return. However, when used in the right way, you’ll get a very good return on your investment.
Social Media Marketing
Social media platforms such as Facebook and Twitter have exploded in recent years but they’re not just for social interactions, they’re perfect for business too.
Social media provides the opportunities for businesses to connect with their customers much more closely than ever before, generating brand loyalty. And if you get your social media marketing exactly right, you’ll even create a little army of brand reps who’ll direct their friends and family your way!
As well as providing better engagement with customers, social media also provides the opportunity to target demographics more succinctly, whether it’s age, gender or buying patterns. You’ll need to maintain an active presence but this is an area which is set to grow and grow.
Speak to the experts
ShootScope are one of the top internet marketing agencies in the UK and to find out how they could help you, just visit the website here.