Beginner’s Guide to Internet Marketing

Beginner’s Guide to Internet Marketing
If you’re only just starting to dip your toe into the wide world of internet marketing, it can be confusing because of the wealth of information out there.


Terms such as SEO, PPC and social media marketing may be familiar to those who’ve experienced them, but if you’re new to it all, the jargon can be confusing.

Here’s a beginner’s guide to internet marketing with everything you need to know to get started.


Search Engine Optimization – usually referred to as SEO – is a way of getting a website seen by the maximum audience possible.

SEO techniques involve placing strategic words and key phrases into a site, accompanied by meaningful quality content, that pushes it up the rankings in search engines. So, in other words, when a client types a certain phrase into Google, Yahoo or other search engines, your site ranks close to the top.

This isn’t as easy as it may sound because if you simply cram your site full of keywords you can be penalized, and the search engines may disregard your site as spam. It therefore requires experience and expertise to get the balance perfectly right.


Pay Per Click – also referred to as PPC – involves a certain outlay but if you know what you’re doing, you’ll get a good reward in return.

Unlike SEO where it’s just about increasing your organic reach, Pay Per Click allows you to specify certain keywords that you’d like your ad to pop up for. If the customer then goes on to click on your ad, you’ll be charged a small sum.

This isn’t a strategy that you can implement without expert help because if it’s not correctly targeted you could end up spending a lot of money for little return. However, when used in the right way, you’ll get a very good return on your investment.

Social Media Marketing

Social media platforms such as Facebook and Twitter have exploded in recent years but they’re not just for social interactions, they’re perfect for business too.

Social media provides the opportunities for businesses to connect with their customers much more closely than ever before, generating brand loyalty. And if you get your social media marketing exactly right, you’ll even create a little army of brand reps who’ll direct their friends and family your way!

As well as providing better engagement with customers, social media also provides the opportunity to target demographics more succinctly, whether it’s age, gender or buying patterns. You’ll need to maintain an active presence but this is an area which is set to grow and grow.

Speak to the experts

ShootScope are one of the top internet marketing agencies in the UK and to find out how they could help you, just visit the website here.

Stoke On Trent Clothing.

We are back with a fantastic design for you hard workers in Stoke On Trent. We know you guys like to look the part, so let’s make that so! We are proud to now be serving the Stoke area, no matter what company you are, as long as you want to look cool, professional and more importantly feel great at an even greater price, we are here for you! If you provide any service, such as Windows, Doors, Patios, Roofs, Conservatories… You name it, we have it!

Now, after that incredible introduction, let me tell you why I am so happy. We have just teamed up with a fantastic production clothing team that uses only the best materials, such as cotton, silk, you name, it, they will have the best of the best. Which in turn lets up have the best of the best; and you know where this is going guys. It means YOU have the best of the best! That’s right. And you know us best guys, we will only provide our true word. And as well as this, have we ever ripped you off? NO. HELL NO! We know what we are talking about, and if we say that it’s the best of the best, then dammit we shall stand by our word.

Ok. Let’s get into a little bit of the detail, and to why this has come about. I know a little bit random, but in a great, fantastic, jump over the moon kind of way. Well, as you may or may not know, we are based in the Cheshire area but are looking to expand further and branch our wings and allow us to work with companies all over the UK and England. Well, we have picked Stoke On Trent as our first major change.

Conservatory team are the first to try our products, and we have already got the thumbs up from the great guys over there. So if you don’t know them, the offer a wide verity of services, such as Windows stoke on trentWindows stoke on trent for their sub page. That’s enough of them though. Just wanted to say thank you for being our first customer within the Stoke area and I hope your the first of many to come.

So lets recap. If you’re in the Stoke area and you’re looking for a new uniform for you and your team, let us know!



stoke on trent conservatories

Roofing Clothing Part 2

This is an add-on to the previous post we did about roofing clothes. This is literally just an added extra, staying on the same topic… We just want to add some new points. In England you get different kind of respect depending on what area you’re in. We’re going to give you an example. Take Wigan for example; we all know it’s not the nicest area in the world, there is nothing wrong with it but we can all agree there is nicer places in the world. Please don’t take offence to that if you’re from Wigan; It’s just our personal opinion.

Right. Having said that, and having said that it is our opinion we also feel that even though you are a business and you do have to have some level of professionalism within your work and appearance, we feel like you could get away with wearing your own clothes or if you have a little bit of money to spend buying a few shirts like polo shirts and get your company logo stitched on it. It’s the best of both worlds. We feel it fits the location. Somewhat professional as you have your logo on your shirt and the rest of your team will be dressed the same plus being in an informal worker. Personally I feel like this is a good shout. You would never expect a builder to turn up to your house in a suit (ok that’s over doing it a little bit but you get the point).

Just a little add-on like I said that I wanted to mention to you guys within the Wigan area and wanted too read your opinion. Do you feel like I am way off or do you think I hit the nail on the head? Let me know with the comment section below.

A shout-out to roofing business for giving us the inspiration to do this post.


Roofing team of three

Roofing clothing

Now, granted this is something you can’t really do yourself. But again, if you can teach yourself or have lessons and trust in your own ability; you could potentially do it. This is not fully recommended though as it needs to be done right, otherwise it could both look bad, and could not be completely waterproof.

This could mean damages with your house, and roofing is pretty expensive in England as it is. And the last thing you want to do is add more money because of something you did.

In our opinion leave it to the professionals, and this is who we recommended. They also provide any clothing items you may need. Right now they only cover Kent. Our you can contact them and see if they can sort a deal with you with their Facebook page here:

Plumbing clothing

We’ve all been there, once or twice we have experienced issues with the sink, toilet, bathroom, the list goes on. And We also know plumbers are ridiculously priced (in England), so lets beat this! Trust me, take lessons, or if you have a friend who is a plumber, ask him to teach you! A beer in return is all that you will need. This will save you a lot of money, and saves a plumber coming around to your home.

The best place to buy the clothing items for Plumbing in England is here. they’re trusted and get a thumbs up from us.

About DIY Clothing


We are proud to bring you links to only the best D I Y (do it yourself) clothing items within the UK! We plan to cover a large list of useful clothing items that you will use to do construction work, working on your roof, working on a new kitchen, painting a new room, the list goes on! We feel like there is a gap in the local market within England that isn’t being met, and we are here to help! This information is completely FREE. We just like producing helpful information, with links to places to buy what we talk about.

Our first two posts will be about Kitchens, where to buy all the needed clothing items to best do the job. And our second post will be about roofing, what you need to have to do the job for yourself ect.

We have also had companies buy stock clothing items for their team, so you can rest assure we know what we are talking about, and we only provide you the BEST.